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Why is SEO important for your business

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Why SEO is important?

Gone are the days of yellow pages, where you must depend on the telephone directory of businesses in order to get visibility. Search engine optimization (SEO) is here to answer the most common question why is SEO important for your business.


SEO not only ensures a site’s visibility but also helps in building a brand. Though it is one of the most misunderstood terms in the world of marketing as business people questioned its importance in businesses. So here it is -SEO demystified and deconstructed. 


It’s neither magic nor a kind of alchemy but an inbound marketing strategy to give business visibility as well as branding. Studies have concluded that SEO can have better ROI as compared to traditional forms of marketing like TV and print ads.

SEO for website cost

An obvious question- Does SEO matter?

Yes, it matters if a business strategy depends on attracting potential customers online while searching on google. It’s an effective way of growing business by connecting ideal customers to the desired websites

How SEO Works?

In simple words, SEO is the term given to activity that attempts to improve search engine ranking where Google displays links to pages which it considers relevant and authoritative. 


So it’s up to us to create pages that can be considered authority pages so that Google promotes authority pages to the top of its ranking and SEO ensures the visibility of the website in search engines for words and phrases relevant to what site is offering.

Why is SEO important for your business
Why is SEO important for your business

Why is SEO important for your business?

An obvious answer to the question of why is SEO important for your business is that SEO builds not only trust but credibility while establishing a strong foundation for a beautiful website with an effective user experience. 


In order to bring authority regarding search engines like google, many elements are required such as quality backlink profiles, positive user behavior, machine learning signals, and optimized on-page elements and content. 


It’s not an over the night process. It requires patience and effort and commitment to establish a brand. A good SEO gives a better user experience. 


A quality SEO incorporates user experience stimulating it to work in a brand’s favor. From a buyer’s perspective, the internet gives advantages to the customers to do the research. And here comes the local SEO. Local SEO improves visibility and allows customers to find their answers.

Why is SEO important for your business and how it helps small and medium-sized businesses?

Local search has become a fundamental part of small and medium-sized business success, with the rise and the growing domination of mobile traffic. 


Local optimizations focus on the specific area including towns, cities, regions to establish a viable medium for promoting the brand on a local level. SEO provides local citations, backlinks, and content to order to optimize the brand’s website.

SEO and re-evaluation of website

Constant monitoring is required to stay ahead of the competition and to remain on page 1 basically at the discretion of Google.


A good SEO helps to stay ahead of the competition. Its tactics implemented on a brand’s website re-evaluate the site consistently over time. Otherwise, if it is short term engagement, then there is a maximum possibility that it will reach a threshold where it can no longer improve because of the obstacles.

SEO gives the brand page 1 preview

According to a recent study first, three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

Therefore it’s the utmost criteria to remain on page 1 to go ahead of the race.

SEO and opportunities

SEO brings opportunities not only to small-medium or large size business but also opens up a whole new path for startups. SEO offers the start-up an increasing number of visitors to its sites through organic search results.

A social media presence of new business helps them to grow. Once the start-up gets visibility on the social media platform they can offer product competitions or the latest news to the target audience.

SEO trends that will matter the most in 2020

The trends that are going to make a huge impact in 2020 search intent and code optimization, video content optimization, voice search, increased social media indexing and optimizing CTR for google rankbrain. 


SEO trends in 2020 will create content that satisfies the intent of the search. As per the recent report published by cisco white paper, video content will surpass all other content forms with consumption exceeding 85%. On the other hand, voice search is going to make 50% of all online searches in 2020.

Why is SEO important
Why is SEO important

An obvious question- Does SEO matter?

Yes, it matters if a business strategy depends on attracting potential customers online while searching on google. It’s an effective way of growing business by connecting ideal customers to the desired websites

The importance of SEO for business to grow its efficiency and proficiency

Now still if you have question why is SEO important for your business, SEO is very important for one’s business to get more profits. Entrepreneurs can design their websites and display them online. With search engine optimization, a website can be optimized by editing and adding content, modifying HTML scripting. 

By putting relevant and specific keywords to their websites for the faster and smoother web search results. Top placement of a website or a web page in search engine ranking indicates to visitors that your site is a reliable source.

Previously, we have been introduced to what does SEO mean exactly? and how it works/ processes? At this advanced level, we will get information about why SEO is important to any business. 

Then let see the importance of SEO for business. As we can see in today’s digital era everyone wants to showcase his/ her business online rather online platform is very effective in many ways to market one’s business. SEO plays a very significant role to excel in the efficiency of this digital marketing. 

It includes some techniques, tactics, and methods which are very beneficial to excel in your business. It is very useful for business as it helps to keep the search result generous. 

Visitors/users rely on search engines and attaining a topmost position or we can say high ranking in search engine rankings indicates to your target audience that your website is quite reliable.

Increasing visibility of a website

SEO plays a vital role in creating user-friendly websites that give a smoother, faster loading experience to the user. SEO is not only beneficial in optimization for the search engines but also improvises visitor’s experience. 

Visitors always prefer to visit a clean, neat and well-organized website to get their target information. If a website is user-friendly and if it is able to provide what user exactly is looking for, then users frequently visit the web pages and website. 

The frequency of the user’s visits to the web pages increases the credibility of the website and appropriate content results in keeping the visitors satisfied.

Beneficial in boosting conversion rates and to generate revenues

websites that are optimized with SEO give more pleasurable and lighter access to the users than an ordinary one. They can be surfed very easily. 

SEO friendly websites possess a feature of browser compatibility and multi-devices compatibility. User-friendly websites succeed in grabbing the attention of visitors. 

In short, websites that are easy to navigate/access and readable to pull more and more subscriptions of visitors to the website. Here we in Techmark India offer a one-stop solution to all your SEO needs for your website.

SEO helps in attracting potential customers to the website

SEO is very important in obtaining potential visitors to your website. with the help of SEO strategies, websites can get more traffic and targeted audience.

Useful to beat the competitor

Let’s take an example of an SEO friendly website and ordinary one as per the human tendency users click on the first three web results which have been generated with SEO methods and show only those websites will get more traffic and relative profit than a general one.

Promotion of a brand on different social platforms

SEO is helpful to promote/flourish the company’s brand on various social media i.e. Facebook, Twitter, Linkedin, Instagram, etc. SEO serves your marketing needs in a very cost-effective manner.
Techmark India assures its clients to fulfill all their marketing needs on each and every social platform.

Conclusion - Why is SEO important for your business

A strong quality SEO is always beneficial to that brand’s website and its marketing efforts. SEO is a new age marketing technique that is critical for a brand’s online presence in the wake of increasing competition. Moreover, SEO is one of the most cost-effective marketing strategies that effectively attract the target audience.

Note: All the above images inserted in the document are downloaded from Google with CC i.e. under Creative Commons License and can be used commercially and requires no attributes.