SEO for Website 2020
Optimising your website for Google crawler
3.5 billion Searches are performed on Google every single day. Techmark India can do SEO for website with less cost in 2020. Seriously, no matter what you do, people are looking for your products and services on Google.
But here’s the thing: Even though there are billions of searches every single day, our recent study shows that 91% of content gets no traffic from Google. So how do you join the other 9% of web pages and start getting free, consistent, and passive traffic from Google?
What is SEO for Website?
What is SEO?
SEO stands for Search Engine Optimization. It’s the process of optimizing your website and webpages to get free organic traffic from search engines like Google. Think of Google as a filing system in a library. The library has millions of books with hundreds of trillions of pages. So let’s say that you want to find something on, “global warming.”
Then Google would search through these books and extract pages that contain your keywords or closely related words. But as I’m sure you know, search results aren’t returned in any random order. Google tries to return the most relevant results first by using sophisticated algorithms.
And they’re so good at this that most of us never have to click through to page 2 of the search results. Nobody knows exactly how these algorithms work or the exact factors it looks at to rank a webpage, but we do know a lot of the so-called “Google ranking factors,” so we are able to make some optimizations.
SEO for WEBSITE
There are two things- 1, we need to make sure that it’s easy for search engines to understand what your page is about and create that content that matches what we call, “the searcher’s intent,” right? And number 2, we need to show Google and other search engines that it’s ‘worthy’ of ranking.
SEO Steps for Website
Step 1 is to find relevant keywords that people are searching for and see how these search queries fit into your business. The easiest way to start finding relevant keywords is to put yourself in the shoes of a potential customer. So you would think that a bride or groom looking for some magical wedding photos would search for “wedding photographer in Pune.” Makes sense, right? We will change the country to India since people in other countries; they probably aren’t looking for a Pune based photographer as often. Now, you will run the search.
In the world of search engine optimization, this is called “on-page SEO.” Since we know the keywords that people are searching for in Google, it gives us clues on the language we should use to let both Google and potential customers know what your page is about, you don’t have to use your exact match keyword since Google has gotten pretty smart at understanding what your page is about. And second, it’s very important to note that you shouldn’t try to trick Google by using keywords where they don’t belong. Your first priority should be to optimize for visitors and visitors are people, not robots.
How to get backlinks while doing SEO for website:
There are a lot of different types of links you can get from like forums, directories, and editorial links to name a few. But if you think about it, a place like a forum where virtually anyone can place a link will likely hold less value than a link from someone else’s blog. But to be clear, other types of links will still hold some kind of value, but probably not as much as links like editorials would. So if you’re focusing on quality, then you’ll probably want to prioritize editorial links.
Blog and SEO
How blogging helps in ranking in SEO for website
People are more likely to link to your content if it’s helpful, actionable, and solves a problem. We have numerous SEO tools, but we tackle different big topics like keyword research and link building, if you look at the “top pages” report inside Site Explorer, you’ll see that the pages that generate the most search traffic, mostly come from blog articles.
Blogging lets you reach large audiences. For example, you might create an article with detail pros and cons of each thing related to the topic, pricing information, location details, or anything else that would be genuinely helpful to a person visiting your website page.
It’s a great way to get ahead of your competitors who have been in the game for longer than you, but they’ve been targeting only these ‘obvious’ keywords. From here, we can just rinse and repeat the keyword research process, the on-page optimization tips, and continually build links to your content and articles and start climbing the Google search rankings.
SEO Tips for Website
The first is to optimize your title tags and Meta descriptions. When we look at Google’s search results, we’ll see results part in blue and the text below. The top part is called your title tag and the other part is the Meta description. The purpose of these is to entice someone to click through to your page.
And if people are actually clicking through to your page, then that’s telling Google that your page is likely relevant to the reason why they had searched for the query in the first place, right? And you can see that Google actually even bolds these keywords and similar keywords within the search results making them stand out.
The last part of on-page optimization is to help Google best identify your page as being relevant to the user’s search query and this step is vital to ensure you’re targeting keywords that will provide you with the most exposure for your pages.
The next part is the off-page SEO. Off-page SEO often refers to link building. And link building is the process of getting other websites to link to your web pages. Basically, links act as votes or other people vouching for your website. It works in a similar way that you would refer your friend to buy a product from whatever store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
SEO for Website Challenge
Whether website is already created or not, the challenges faced during SEO for website are as :
- Matching the entire structure of the already designed web pages
- Recreating the links with necessary key phrases
- Work redo
- Content Rewriting
- Alt tags and Interlinking within relevant web pages
There is always a way! Sorting the entire content, making it pagwise and giving importance to those pages which holds primary key words and key phrases.
Links recreation where every recreated link speaks about the main content topic of the webpage